Mobile marketing can help your company generate leads faster or send important alerts and notifications in seconds. You can use the AirTouch Bulk SMS or Group SMS solutions to reach your audience in just seconds and boost your sales and marketing campaigns.
In order to incorporate SMS Marketing into your Mobile Marketing Strategy, follow these steps;
If you are sending mass messages to a wide range of people, use the following tips for optimal performance of your campaign
Short Message Service (SMS) is one of the most effective Mobile Marketing tools. It allows you to send a message directly to customers who have interacted with your brand before. Depending on the analytics reports from your Bulk SMS dashboard, you can schedule your personalized SMS messages to go at the most optimal times when your recipients are likely to read your SMS text messages, such as the early morning or late evening.
Yes, SMS Marketing works. Kenya has over 61 million mobile subscribers. In 2021, these subscribers sent 42.7 billion messages meaning that many people in Kenya use SMS for communication.
One message has 160 characters, but you can send more than one message.
Use SMS Marketing to announce discounts, sales and special offers, to announce a competition or competition winners, to update your customers about important information such as a change of location and business hours, to send alerts and any time-sensitive information.
To avoid spamming or being blocked by your recipients, send a maximum of 2 SMS text messages per week.
To create an SMS marketing campaign, sign up with SMS Service Providers like AirTouch and then follow the instructions.
An SMS Short Code is a dedicated number that allows Two-Way communication between you and your target audience. They can join your SMS Marketing subscriber list using a specified keyword and respond to your mass messages that will come directly to your AirTouch inbox.
An SMS template is a canvas that helps you to compose your SMS messages faster. This is a message that is frequently sent or does not change. Our Gateway allows you to save it on a template for easy access and quick sending.
You will fill out a form that we’ll share with the network provider for approval.
To opt-out of an SMS campaign, send the Word “Stop” to the sender or dial *456*9*5*1# and follow the prompts.
The time allowed by the Communications Authority of Kenya to send promotional messages is from 8:00 am – 6:00 pm.
